Elizabeth Arden Grand Entrance Mascara, 8.5 ml, Mascaras for Women, An intense appearance and long-lasting staying power. The Elizabeth Arden Grand Entrance waterproof mascara is easy to apply and separates, lengthens and enhances your lashes perfectly – all without smudging or clumps. Its formula is rich in vitamins that lift lashes, deliver maximum volume and, together with olives and rice bran esters, promote healthy-looking lashes. The mascara has a special brush with three rows of bristles to get all the lashes perfectly and separate and define them. Its tip then helps you lift and curl them to create a false eyelash effect. Characteristics: creates a false lash effect gives your lashes excellent volume separates, lengthens and highlights your eyelashes perfectly easy to apply and doesn’t smudge gives the eyelashes a healthy appearance waterproof formula Beauty awards: winner of the Allure Best of Beauty (USA, 2016) competition awarded by Cosmopolitan magazine in the following categories Best Beauty Buys and Best Dramatic Mascara (USA, 2016) Clinical effects: → used by 31 women aged 19-45 a 162% increase in eyelash curl their eyelashes were lengthened and their volume increased by 80% an 85% improvement in colour intensity and eyelash shine Results of testing: → self-assessment of 21 women aged 19-45 96% of them said their eyes looked more open and bigger overall after application 96% of them confirmed they achieved a dramatic effect with the mascara and it changed the look of their eyes 93% of them agreed that they would prefer mascara to false eyelashes Ingredients: a vitamin and peptide complex – adds volume and lifts lashes rice bran esters – rich in B vitamins and essential fatty acids that care for the eyelashes and keep them healthy and strong carnauba palm esters – moisturise the eyelashes, helping to lengthen them olive esters – gently coat and separate the individual lashes, preventing them from sticking together  whilst nourishing them as well How to apply: Use the inner curved side of the brush to add volume. Place it on the roots of your lashes and brush it through to the ends several times. To lift the lashes, turn the brush into an inverted U shape. If you want to lengthen your lashes, use the straight side of the brush to separate and stretch the lashes upwards. When making up the lashes on the lower lid, use the straight side of the brush again and gently comb the lashes downwards. Repeat the process if you want a bold makeup look.